And pop material Company email list falls into this category Company email list. Since it consists of various elements that are strategically located near the points of sale of physical stores. With various purposes. Including selling more . Pop material concept pop material is everything that is used at the point of sale of a business to emphasize the essence of a brand . It relies on colors. Shapes. Sizes and good positioning so that customers can approach and interact with the products. The goal is to attract the attention of users to certain items and encourage them to buy. As well as build loyalty. Also. They are the objects that are given away at the point of sale to promote and publicize the brand of a company . In general. These objects are useful and of daily use so that the user relates and sympathizes more with the brand. Pop materials are characterized by taking advantage of the purchase predisposition that customers have at the point of sale Company email list.